Donor Base Development

Your donor database is the workhorse of your development program.  This database holds contact information, the donor’s special interests and concerns, the donor’s record of giving, and the names of potential contributors among the donor’s colleagues,  friends, and relatives.  It also holds the history of actions taken in relation to the donor, such as thank-you correspondence, opportunities for giving offered and responses received, as well as year-end reports to the donor.

This database is a necessary tool for determining strategies and goals for donors, and tracking success in reaching benchmarks toward these goals.  We can assist you in getting starting with a donor database or in getting more out of your existing one.  In addition to helping you insure that you have reliable and effective data, we can help you set up metrics that will enable you to reach critical goals in development.